New Era potato chips, touted as a healthy snack food in the 1960s despite the fact they were made using hydrogenated vegetable shortening.
Manufactured in Detroit by Nicolay-Dancy Incorporated from 1929 until sold to Frito-Lay in the 60s.
New Era Potato Chips Yoyo
**1 3/4 inches wide, 1 inch thick**
**Red on one side, black on the other**
**Stamped with "New Era Potato Chips" on the red side, and "Genuine Beginners Yo-Yo Reg. U.S. Pat. Off., Duncan'**
**Has some wear, paint rub on the red side**